Branding - What does this really mean?
Marketing and branding are different but closely related as they synergistically work together.
Marketing is the strategy around the actions you take for the promotion and selling of your products and services. This includes your research and advertising. Of course, you could drill this down into many related posts topics of discussion, that is not this post. Today I want to focus on branding and the shift that is happening, and why you need to do more than just take notice or you will be left behind.
Branding is a marketing action, a strategy that gives you a competitive edge to differentiate your product or service. And, it has evolved way beyond logo recognition, some would even argue that is the last thing to worry about in relation to the Branded Customer Experience.
The Customer Experience (CX)
Are you an extreme multi-tasker?
I haven’t met an entrepreneur who isn’t proud of their ability to multi-task. Avoid burn-out and understand the true value of your time. It almost goes without saying that any dreamer of big things, visionary and entrepreneur has ten thousand ideas filling their thoughts daily. The successful entrepreneur is the one who can harness those ideas, prioritize what will move business forward, sack away the ideas that are maybe someday, but not today, and implement a formal plan of action.
Achieving your defined success can be a long and winding road. (Yes-insert The Beatles song here) Getting from idea to implementation requires foresight, planning and execution. Highly productive people have a “not so” secret weapon – they delegate. Even bootstrapping entrepreneurs can do this!
If time flies when you're having fun, it hits the afterburners when you don't think you're having enough.
- Jeff Mallett
3 tips on How to avoid burnout