Did you know, by 2022, Cisco research forecasts online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. According to Hubspot, 56% of videos published last year were less than 2 minutes long. However, the length of time viewers commit to watching also varies by platform. A 2-minute video on Youtube will get watched more than the same video on Twitter and viewers who watch the first 3 seconds are more likely to stay to the end.
This post will review the optimized times (length of video), some more video facts that you should pay attention to, strategy for engaging and converting 1-minute video, planning tips, and post-production/video editing tips and resources.
Optimize video times based on the platform:
There is a global shift in our consumer economy. Your customers expect more and relate to socially responsible companies that offer sustainable products. Naturally sourced, providing better livelihoods and culture of prosperity for the people growing and producing the resources, making a measurable impact in the world.
Enter the cannabis revolution. Rollingstone Magazine reports “It’s not a matter of IF its a matter of WHEN...politicians are eager to bring order to the new marijuana reality.” This emerging multi-billion-dollar industry is still in its infancy. From Medical Marijuana to Industrial Hemp, the growing political support and related policy change are opening the doors of opportunity. With the Canadian legalization of recreational use and agricultural development open for business in the USA, the potential is almost limitless and trickles down to production and the development of ancillary services to support this global industry.
A budding entrepreneur is limited only by their imagination. The hemp industry alone offers an ever-increasing number of products from textiles to industrial use, food grade, and medical quality consumable products and everything in between.
If you have an established business and are introducing a cannabis-related product, or perhaps you are in the planning stages of a new business venture, here are three verticals worth exploring to bring value to your customers and add revenue streams to grow and scale your business.