Did you know, by 2022, Cisco research forecasts online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. According to Hubspot, 56% of videos published last year were less than 2 minutes long. However, the length of time viewers commit to watching also varies by platform. A 2-minute video on Youtube will get watched more than the same video on Twitter and viewers who watch the first 3 seconds are more likely to stay to the end.
This post will review the optimized times (length of video), some more video facts that you should pay attention to, strategy for engaging and converting 1-minute video, planning tips, and post-production/video editing tips and resources.
Optimize video times based on the platform:
There is a global shift in our consumer economy. Your customers expect more and relate to socially responsible companies that offer sustainable products. Naturally sourced, providing better livelihoods and culture of prosperity for the people growing and producing the resources, making a measurable impact in the world.
Enter the cannabis revolution. Rollingstone Magazine reports “It’s not a matter of IF its a matter of WHEN...politicians are eager to bring order to the new marijuana reality.” This emerging multi-billion-dollar industry is still in its infancy. From Medical Marijuana to Industrial Hemp, the growing political support and related policy change are opening the doors of opportunity. With the Canadian legalization of recreational use and agricultural development open for business in the USA, the potential is almost limitless and trickles down to production and the development of ancillary services to support this global industry.
A budding entrepreneur is limited only by their imagination. The hemp industry alone offers an ever-increasing number of products from textiles to industrial use, food grade, and medical quality consumable products and everything in between.
If you have an established business and are introducing a cannabis-related product, or perhaps you are in the planning stages of a new business venture, here are three verticals worth exploring to bring value to your customers and add revenue streams to grow and scale your business.
Is your business growing quickly but you feel unsure about the risk of hiring full-time support staff? Are you struggling with completing the value-add administration of your business and your personal life balance? Have you ever considered hiring a Real Estate Virtual Assistant Professional?
A virtual assistant professional who understands the real estate industry could be the perfect solution for you. Saving time, money, elevating your brand exposure, bringing more value to your business and clients. You gain these many benefits and more, by working with a Real Estate Virtual Assistant.
Real Estate Virtual Assistant Benefits:
Here are the top 6 tasks to outsource to your unlicensed real estate virtual assistant.
Do you consider yourself a bootstrapping Entrepreneur? Start-up or launching a new vertical, why spend more money than you need to. There are many benefits, of course, working with professionals to help you reach your business goals, but sometimes, you feel like you want to do things on your own.
If you are working on your marketing strategy and creating content for your plan, you may be feeling overwhelmed with the amount of backend work needed to bring your ideas into the light. With such a huge variety of digital tools available, sometimes it’s hard to wade through the options and find the ideal tool that will work for you now and provide options as your business grows and can be scaled to your needs.
Being frugal is okay, and finding the essential tools for free or at a fair price for features you need is what I look for. Craft your digital projects with continuity using a brand kit and these must have online marketing tools that every bootstrapping entrepreneur needs! Create the visual content you want, formatted for the social platforms you are using.
I have hands-on experience with these tools and recommend them to other entrepreneurs. If there’s something that you think I should try out, please let me know in the comments.
What is a Brand Asset Kit?
Your brand is much more than your logo and color template, but these do make-up parts of your branded collateral. Building your brand identity as it relates to your message are key parts of your marketing plan. A Brand Asset Kit helps you keep this information relevant, organized and consistent. As a reference tool, it demonstrates how your brand looks, feels and sounds so everyone on the team delivers the same personality and message of your brand.
What do you do with a Brand Asset Kit?
In this instant access digital age, email marketing, websites, blog, social media accounts, all become part of your branded collateral and with that, you need a centralized system for your brand identity assets.
When you are producing sales sheets, slides-hares, client documents, e-books, quarterly or annual reports, or any kind of physical or downloadable presentation, you want to set the expectation and be consistent with every piece. This includes brochures (printed or digital), letterhead and business cards.
So even if you are a one-person show, your professional branded content transcends all client/customer touch-points the same way you would expect from large corporate companies with a team of marketing experts delivering consistency.
How to make a Brand Asset Kit:
Branding - What does this really mean?
Marketing and branding are different but closely related as they synergistically work together.
Marketing is the strategy around the actions you take for the promotion and selling of your products and services. This includes your research and advertising. Of course, you could drill this down into many related posts topics of discussion, that is not this post. Today I want to focus on branding and the shift that is happening, and why you need to do more than just take notice or you will be left behind.
Branding is a marketing action, a strategy that gives you a competitive edge to differentiate your product or service. And, it has evolved way beyond logo recognition, some would even argue that is the last thing to worry about in relation to the Branded Customer Experience.
The Customer Experience (CX)
Are you an extreme multi-tasker?
I haven’t met an entrepreneur who isn’t proud of their ability to multi-task. Avoid burn-out and understand the true value of your time. It almost goes without saying that any dreamer of big things, visionary and entrepreneur has ten thousand ideas filling their thoughts daily. The successful entrepreneur is the one who can harness those ideas, prioritize what will move business forward, sack away the ideas that are maybe someday, but not today, and implement a formal plan of action.
Achieving your defined success can be a long and winding road. (Yes-insert The Beatles song here) Getting from idea to implementation requires foresight, planning and execution. Highly productive people have a “not so” secret weapon – they delegate. Even bootstrapping entrepreneurs can do this!
If time flies when you're having fun, it hits the afterburners when you don't think you're having enough.
- Jeff Mallett
3 tips on How to avoid burnout