How many Resume Versions do you have?
Are you currently looking for a job? Forced into a career change? Ready for something better? If you have you been in the same job for a long time and the idea of crafting a new or revised resume leaves you feeling a little overwhelmed on where to start, I found something that may help put you at ease.
Part of my new SAVVY SAVER series, when I find useful tools that help you save time and money, it's worth sharing with you!
Supporting Local and Growing Global! That is our #newnormal and I have a backstage pass! This weekend I am testing the tools and systems inside the Shopify online store builder. Join me!
Do you choose to see innovation through a creative and resourceful lens, and have a willingness towards change and adaptation to thrive? I certainly do!
Perfectly aligned with my core beliefs in the power of the internet, it's a matter of perspective. Either "Video killed the radio star" or Ecommerce platform like Shopify helps "Support Local and Grow Global".
There is a global shift in our consumer economy. Your customers expect more and relate to socially responsible companies that offer sustainable products. Naturally sourced, providing better livelihoods and culture of prosperity for the people growing and producing the resources, making a measurable impact in the world.
Enter the cannabis revolution. Rollingstone Magazine reports “It’s not a matter of IF its a matter of WHEN...politicians are eager to bring order to the new marijuana reality.” This emerging multi-billion-dollar industry is still in its infancy. From Medical Marijuana to Industrial Hemp, the growing political support and related policy change are opening the doors of opportunity. With the Canadian legalization of recreational use and agricultural development open for business in the USA, the potential is almost limitless and trickles down to production and the development of ancillary services to support this global industry.
A budding entrepreneur is limited only by their imagination. The hemp industry alone offers an ever-increasing number of products from textiles to industrial use, food grade, and medical quality consumable products and everything in between.
If you have an established business and are introducing a cannabis-related product, or perhaps you are in the planning stages of a new business venture, here are three verticals worth exploring to bring value to your customers and add revenue streams to grow and scale your business.
What is a Brand Asset Kit?
Your brand is much more than your logo and color template, but these do make-up parts of your branded collateral. Building your brand identity as it relates to your message are key parts of your marketing plan. A Brand Asset Kit helps you keep this information relevant, organized and consistent. As a reference tool, it demonstrates how your brand looks, feels and sounds so everyone on the team delivers the same personality and message of your brand.
What do you do with a Brand Asset Kit?
In this instant access digital age, email marketing, websites, blog, social media accounts, all become part of your branded collateral and with that, you need a centralized system for your brand identity assets.
When you are producing sales sheets, slides-hares, client documents, e-books, quarterly or annual reports, or any kind of physical or downloadable presentation, you want to set the expectation and be consistent with every piece. This includes brochures (printed or digital), letterhead and business cards.
So even if you are a one-person show, your professional branded content transcends all client/customer touch-points the same way you would expect from large corporate companies with a team of marketing experts delivering consistency.
How to make a Brand Asset Kit:
Branding - What does this really mean?
Marketing and branding are different but closely related as they synergistically work together.
Marketing is the strategy around the actions you take for the promotion and selling of your products and services. This includes your research and advertising. Of course, you could drill this down into many related posts topics of discussion, that is not this post. Today I want to focus on branding and the shift that is happening, and why you need to do more than just take notice or you will be left behind.
Branding is a marketing action, a strategy that gives you a competitive edge to differentiate your product or service. And, it has evolved way beyond logo recognition, some would even argue that is the last thing to worry about in relation to the Branded Customer Experience.
The Customer Experience (CX)