Did you know, by 2022, Cisco research forecasts online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. According to Hubspot, 56% of videos published last year were less than 2 minutes long. However, the length of time viewers commit to watching also varies by platform. A 2-minute video on Youtube will get watched more than the same video on Twitter and viewers who watch the first 3 seconds are more likely to stay to the end.
This post will review the optimized times (length of video), some more video facts that you should pay attention to, strategy for engaging and converting 1-minute video, planning tips, and post-production/video editing tips and resources.
Optimize video times based on the platform:
Do you consider yourself a bootstrapping Entrepreneur? Start-up or launching a new vertical, why spend more money than you need to. There are many benefits, of course, working with professionals to help you reach your business goals, but sometimes, you feel like you want to do things on your own.
If you are working on your marketing strategy and creating content for your plan, you may be feeling overwhelmed with the amount of backend work needed to bring your ideas into the light. With such a huge variety of digital tools available, sometimes it’s hard to wade through the options and find the ideal tool that will work for you now and provide options as your business grows and can be scaled to your needs.
Being frugal is okay, and finding the essential tools for free or at a fair price for features you need is what I look for. Craft your digital projects with continuity using a brand kit and these must have online marketing tools that every bootstrapping entrepreneur needs! Create the visual content you want, formatted for the social platforms you are using.
I have hands-on experience with these tools and recommend them to other entrepreneurs. If there’s something that you think I should try out, please let me know in the comments.