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Do you consider yourself a bootstrapping Entrepreneur? Start-up or launching a new vertical, why spend more money than you need to. There are many benefits, of course, working with professionals to help you reach your business goals, but sometimes, you feel like you want to do things on your own.
If you are working on your marketing strategy and creating content for your plan, you may be feeling overwhelmed with the amount of backend work needed to bring your ideas into the light. With such a huge variety of digital tools available, sometimes it’s hard to wade through the options and find the ideal tool that will work for you now and provide options as your business grows and can be scaled to your needs.
Being frugal is okay, and finding the essential tools for free or at a fair price for features you need is what I look for. Craft your digital projects with continuity using a brand kit and these must have online marketing tools that every bootstrapping entrepreneur needs! Create the visual content you want, formatted for the social platforms you are using.
I have hands-on experience with these tools and recommend them to other entrepreneurs. If there’s something that you think I should try out, please let me know in the comments.
WAVE Video: Offers a FREE platform for 15-second clips with some basic features. Create branded video content that will build your audience. Drive your business forward with the power of video. Option to upgrade to longer videos with more features and distribution formats and a 10% Savings with my referral if you subscribe to one of their plans.
Loom: A FREE favorite of mine, a new kind of work communication tool that helps you get your message across through instantly shareable videos. Daily stand-ups, video screen-share demos made easy with this tool are just a few ideas for using loom. With a Chrome extension and desktop app, it is really easy to use.
Graphics / Images:
Stencil: Well I can’t say enough about this app. If it doesn’t become a tool in your bucket I would be surprised. You can do a ton of work with the FREE plan. There are upgrades available, I personally use the UNLIMITED plan - so if you need help with something, let me know! It is perfect for creating social media posts, ad graphics, content marketing visuals, email images & more! Chrome, Firefox and Safari extensions, plus you can get Stencil for your WordPress website!
Canva: No matter what ‘work’ means to you, Canva for Work has all the tools you need to design graphics for projects big and small. No design skills necessary: simply drag and drop. Design types for various platforms, templates, photo editing, print, templates and icons and more. Plus they have a lot of training resources too to help you make the best use of CANVA.
Unsplash: It's a FREE secret weapon that’s not so secret anymore! Beautiful, free photos. Gifted by the world’s most generous community of photographers. You can download and use these royalty free photos, search by topic, tag, color, create your own account and save your favorites.
The internet is a major enabler for startups, and building your brand with easy to use tools and resources helps save you time and money. Using select tools is a cost-effective way to market your products and services to your target audience. Finding resources that integrate well with all social media platforms is important too, as these platforms offer their own ad-based services and the analytics so you can use precision with your campaigns and re-targeting advertising.
If you have the time to learn more and like online video training, Hubspot Academy offers a lot of free training and resources to help you grow your business.
I use these tools and more, daily to curate high-quality video and digital marketing elements that can be shared across platforms. If you are excited about a creative project you have in mind but don’t have the time to tackle it, reach out to me for a free 30-minute discovery call, I can help you bridge the gap from idea to implementation. You gain more time freedom to focus on your passion and what you do best.
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