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Did you know, by 2022, Cisco research forecasts online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. According to Hubspot, 56% of videos published last year were less than 2 minutes long. However, the length of time viewers commit to watching also varies by platform. A 2-minute video on Youtube will get watched more than the same video on Twitter and viewers who watch the first 3 seconds are more likely to stay to the end.
This post will review the optimized times (length of video), some more video facts that you should pay attention to, strategy for engaging and converting 1-minute video, planning tips, and post-production/video editing tips and resources.
Optimize video times based on the platform:
ProTip: Most Facebook videos are watched on mute. Get your message across without dynamic graphics and visual storytelling. (Facebook auto-caption in English only, available to US and Canadian advertisers, and videos can be used on Facebook and Instagram.)
More Video Fun Facts:
Video Production: All the steps from planning to filming to editing for a finished video product.
1 Minute Video Tips: (Adjust model for your desired platform use)
You want to get right to the story, don't waste time, go for some emotion, a lesson you learned and what you stand for. Be specific and concise. You have a lot to pack into a short time span. Use this model and stagger your times based on the platform you use, this example is for breaking down a 1 Minute Video.
Use statements like:
When I was...
I believe that…
I started to do…
Spend about 40 seconds on your story, make your belief statement about 15 seconds and what you stand for, your “I am” statement 5 seconds.
Planning your video.
With natural speech, approximately 140 words will fill a 1-minute video. If you're a fast talker you may fit more words in, but make sure you're speaking at a speed most people will hear and understand you.
Brainstorm a list of emotions that this event/experience & transformation evoked for you. Chances are the more emotions you can identify, the more people your story will resonate with. Keep explicit words and profanity out of your videos they will go against Facebook guidelines.
ProTip: Think of images that are evoked in your mind when brainstorming your list of emotions. In post-production, inserting images of people showing these emotions will help tell your story graphically. My friends over at Picwizard have over 100,000 royalty-free images with A-LOT of people images - make sure to save this resource!
The 3-second hook, keep it punchy, introduce yourself later. Ask a question, viewers need to identify with the problem or opportunity. Whether you demonstrate success or failure make sure the benefit is clear.
When I was...
A continuation of your story, how this pain or pleasure initiated to change for you.
Your belief statement:
I believe that…From your story, this is your emotional transition
Wrapping it up, describe your solution whatever you're offering along with a specific call to action at the end, what you want the viewer to do next.
Your “I am” statement…
What you do: You helped A reach goal/objective/achieve B
7 Tips for filming the video:
Post Production Video Editing Checklist:
Bringing it all together through editing! There are countless editing software programs available. Depending on your device, computer system, your time available, I highlight a few great resources.
Follow this checklist to hit on some key points for your final video product:
Filmora: Full suite video editing software. Works for Mac/PC has iOs/Android App with free and paid versions. Top feature; you can make videos in different formats depending on the platform you are posting to.
EasyVSL: Great for demos and explainer type videos. Use static images, stock video, voice over narrative and background music. (I can set you up with an affordable license for this product)
DesignWizard: Create impressive videos and image designs in minutes. With over 17,000 templates (10,000 free) and over 1.2 million images in their database, a full feature list of tools available with their FREE subscription.
Whether you are promoting a product, service or building your personal brand, if you are not using video, you are missing the largest growing audience segment. Filming videos or using stock video, making product demos or personal engagement messages - develop a process that works for you. Learn how to use tools and resources, make adjustments and keep turning out converting videos that your audience will watch and take the action you want.
Love the idea of converting videos your audience will engage with and follow your call to action? Hate the idea of learning how to produce converting videos or simply don’t have the time to do it? Check out the professional video marketing resources I have available for you. I can help you bridge the gap from idea to implementation. You gain more time to focus on your passion and what you do best.
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